5 things authors can post on social media

(and get actual engagement)

Social media is fueled by engagement. The idea is for people to engage with you so if your post isn’t starting a conversation or if people can’t relate to it, nobody will engage with it. It will flatline.

Here are 5 things you can post to increase engagement. Mix it up. Have fun. Be creative. If social media is a “necessary evil” or “a chore”, people will feel that from you. Authenticity is your currency and won’t feel like work if it’s coming from a genuine, deep well—you’ll have plenty to give. If it’s fake it will 100% drain you and feel like a real effort.

INFO: Share something people need to know. Who, what, when, where, why. Cover all of those questions all week long. Who are you? What are you working on? When are you on tour? Where are you signing books? Why are you writing this book? Who did you write it for? Who designed your book cover? On and on.

TRUTH: People love to share what they relate to so if you post a universal truth:

Horror Books Saved My Life.

Other people who can relate will share it as if it is their own truth because it is. And now you’re finding your audience. And they will find you. Seems simple and easy and that’s because it is. This is how we have been finding like-minded people since forever.

TIPS OR ADVICE:

Here is this thing I learned and put into practice and it worked and so I’m telling you about this thing so you can see if it works for you. People want this. Give them your tips, your failures, your life lessons…we’re all trying to figure shit out and any advice you have to give is important and they will save it, share it, like it, and engage with it. What do you think I’m doing right now? ;)

RECOMMENDATIONS: People love good movies, books, TV shows, places to eat, recipes, blogs, music, the best mattress to buy, the jeans that make your ass look great, the best hotel, the cocktail you always order…and they will share it and try it and come back for more if it’s worthy

A UNIQUE OBSERVATION: Seinfeld built an empire off of this. Share something about your mundane life that everyone has experienced. Tell a story. You’re a writer, this should be the easy part. Put it in a little graphic that people can share.

Hope this helps!

PS. The world sucks. Be kind online.

Now share the thing and get outside for some fresh air.

xx

Sadie